Who We Are
We’re passionate London explorers dedicated to transforming each visit into a unique adventure. GlossyTread blends authentic local knowledge with a modern approach, helping travellers unlock the city’s soul.
Our Mission & Story
Founded by Londoners with a love for the city’s lively streets and hidden courtyards, GlossyTread London Guides was born from a singular belief: great journeys begin with genuine guidance. Our mission is to empower every traveller—whether it’s your first trip or your tenth—with insightful, accessible guides that spark discovery and adventure.
We curate each itinerary with care, prioritising your safety, enjoyment, and time. Our values? Curiosity, clarity, and sharing the joy of travel. We promise you fresh perspectives and true local flavour every time.
Meet the Team
Jessica Elman
Founder & Chief Explorer – Jessica brings 13 years of experience guiding travellers through hidden corners of London, blending history and excitement with every recommendation.
Amir Chen
Senior Guide Writer – Amir focuses on neighbourhood deep-dives and family-friendly adventures, creating guides that highlight London’s creative side.
Priya Patel
Local Expert – Raised in the heart of London, Priya loves sharing insider food finds and secret art spots with international guests.
It all started in a Covent Garden coffee shop, where our founders swapped stories on how first-time visitors often missed out on London’s vibrant character. From that day, we set out to change the way people experience the city—one authentic guide at a time.
What Travellers Say
“The personal touch and local secrets made our London trip so much more memorable. We saw the city with new eyes!”
Tom Williams, Manchester“Learning from guides who live here made all the difference. Every street and museum came alive with stories.”
Ina Müller, Hamburg